This will be the first in a series of several posts on the recent film documentary, Helvetica. In this first edition I will look solely at the push and pull the movie provides, more specifically, modern vs post modern and pro-Helvetica vs anti-Helvetica.
If you go into this film with a strong view on the typeface of Helvetica, the you most likely did not feel this so called push and pull. However, going in as a student, it’s something I felt very heavily. In a way, I am very glad I didn’t already have my mind made up on this subject, that way I could let the film sway from one side to the other, flip flopping more than a politician.
As a student of design, this was actually my introduction to the font Helvetica. I had heard of it before, and used it before, but never had I learned so deeply about it before. It also had never come to my attention of it’s wide, almost unbelievable use. After viewing the film for the first time I immediately started to identify uses of the typeface, just around my house.
Filed under: Design: Film
